TY  - BOOK
AU  - McDaniel, Carl N.,
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Principles of marketing
SN  - 9788131509821
U1  - 658.8 23
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning, 
KW  - Marketing
N1  - Includes index.
ER  -