TY  - BOOK
AU  - Trout,Jack
AU  - Rivkin,Steve
TI  - Repositioning: marketing in an era of competition, change, and crisis 
SN  - 9780071635592 
U1  - 658.8  22
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Positioning (Advertising)
KW  - Competition
KW  - Strategic planning
KW  - Marketing
N1  - Includes index
N2  - Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
ER  -