TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131138650
U1  - 658.8 22
PY  - 2004///
CY  - Delhi
PB  - Pearson/Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and indexes
ER  -