TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9788131731819
U1  - 658.8 23
PY  - 2010///
CY  - Delhi
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references (p. 834-873) and index
ER  -