TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Agnihotri,Prafulla Y.
AU  - Haque,Ehsan ul
TI  - Principles of marketing: a South Asian perspective 
SN  - 9788131731017
U1  - 658.8 23
PY  - 2010///
CY  - Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R1-R26) and indexes
ER  -