TY - BOOK AU - Solomon,Michael R. TI - Consumer behavior: buying, having, and being SN - 8131706346 U1 - 658.8 23 PY - 2004/// CY - Upper Saddle River, NJ PB - Pearson/Prentice Hall KW - Consumer behavior N1 - Includes bibliographical references and indexes; Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture UR - http://www.loc.gov/catdir/toc/fy0804/2008000236.html ER -