TY  - SER
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0072864702
U1  - 658.8 23
PY  - 2005///
CY  - Bosto
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
KW  - gtt
N1  - Latest issue consulted: 2004/2005; Published: Boston, Mass: McGraw-Hill/Irvin,  <2004/2005>; Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -