TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Moorthy,K.Sridhar
TI  - Marketing models
SN  - 9788120314757
U1  - 658.8 23
PY  - 1992///
CY  - New York.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 715-776) and indexes
ER  -