TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 0072547030 
U1  - 658.8 21
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (CN1-CN14) and index
ER  -