TY  - BOOK
AU  -  Kotler,Philip
AU  - Armstrong,gary
TI  - Principles of marketing
SN  - 0131212761
U1  - 658.8 23
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003309.html
ER  -