TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 0750659807
U1  - 658.8 22
PY  - 2003///
CY  - Delhi
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0601/2005357186.html
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html
ER  -