TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 0131477323 U1 - 658.83 22 PY - 2006/// CY - New Delhi PB - Pearson/Prentice Hall KW - SPSS for Windows KW - Marketing research N1 - "SPSS integration"-- Pref; Includes bibliographical references and index ER -