TY  - BOOK
AU  - Blair,Mark
AU  - Armstrong,Richard
AU  - Murphy,Mike
TI  - The 360 degree brand in Asia: creating more effective marketing communications 
SN  - 0470820578
U1  - 658.8 21
PY  - 2003///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Communication in marketing
KW  - Asia
KW  - Brand name products
KW  - Marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley046/2003268929.html
UR  - http://www.loc.gov/catdir/description/wiley039/2003268929.html
UR  - http://www.loc.gov/catdir/toc/wiley032/2003268929.html
ER  -