TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing strategy: planning, implementation and control 
SN  - 9788131505434
U1  - 658.4 23
PY  - 2004///
CY  - New Delhi
PB  - Cengage learning
KW  - Marketing strategy
N1  - Includes index.
ER  -