TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0135553504
U1  - 658.83 20
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references (p. 826-832) and indexes
ER  -