TY  - BOOK
AU  - Adamson,Allen P.
TI  - Brandsimple: how the best brands keep it simple and succeed 
SN  - 1403974055
U1  - 658.8 22
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Philosophy
KW  - Planning
KW  - Business names
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/fy0703/2006043154.html
UR  - http://www.loc.gov/catdir/enhancements/fy0642/2006043154-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0642/2006043154-d.html
ER  -