TY  - BOOK
AU  - Sengupta,Subroto
TI  - Branding positioning: strategies for competitive advantage 
SN  - 9780070581593
U1  - 658.8 23
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Brand positioning
N1  - Includes index
ER  -