TY  - BOOK
AU  - D'Alessandro,David F.
AU  - Owens,Michele
TI  - Brand warfare: 10 rules for building the killer brand : lessons for new and old economy players 
SN  - 0070584141
U1  - 658.8 23
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Brand name products
KW  - Product management
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/mh021/2001268628.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001268628.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/2001268628-b.html
ER  -