TY  - BOOK
AU  - Jones,John Philip
TI  - What's in a brand?: Building brand equity through advertising 
SN  - 9780074632017
U1  - 658.827 21
PY  - 1998///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -