TY  - BOOK
AU  - Elliott,Richard H.
AU  - Percy,Larry
TI  - Strategic brand management
SN  - 0199260001
U1  - 658.8 22
PY  - 2007///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip074/2006033911.html
UR  - http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html
ER  -