TY  - BOOK
AU  - Lehu,Jean-Marc
TI  - Brand rejuvenation: how to protect, strengthen & add value to your brand to prevent it from ageing 
SN  - 0749445661
U1  - 658.56 22
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Product management
KW  - Product life cycle
KW  - Branding (Marketing)
KW  - Management
N1  - Includes bibliographical references (p. [225]-234) and index
UR  - http://www.loc.gov/catdir/toc/ecip063/2005033280.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2005033280-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2005033280-b.html
ER  -