TY  - BOOK
AU  - Markides,Constantinos
TI  - Game-changing strategies: how to create new market space in established industries by breaking the rules 
SN  - 9780470276877 
U1  - 658.4 22
PY  - 2008///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Creative ability in business
KW  - Organizational change
KW  - Corporations
KW  - Growth
N1  - Includes bibliographical references (p. 205-210) and index; The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008009622-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0827/2008009622-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2008009622-b.html
ER  -