TY  - BOOK
AU  - Knapp,Duane E.
TI  - The brand mindset
SN  - 0070584842
U1  - 658.8 23
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Brand
N1  - Includes bibliographical references and index
ER  -