Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, c2007.Description: ix, 266 p. : ill. ; 24 cmISBN: - 0749451513
- 9780749451516
- 23 658.827 LEB 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 658.827 LEB 2007 (Browse shelf(Opens below)) | Available | 12288 | ||
|
Books
|
Eastern University Library General Stacks | 658.827 LEB 2007 (Browse shelf(Opens below)) | Available | 12236 | ||
|
Books
|
Eastern University Library General Stacks | 658.827 LEB 2007 (Browse shelf(Opens below)) | Not For Loan | 12166 |
Browsing Eastern University Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.827 KAB 2001 24 brand mantras : | 658.827 KES 2003 Strategic brand management : | 658.827 KES 2003 Strategic brand management : | 658.827 LEB 2007 Branded entertainment : | 658.827 LEB 2007 Branded entertainment : | 658.827 LEB 2007 Branded entertainment : | 658.827 POG 2008 Global brand integrity management : |
Includes bibliographical references and index.
Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management.
There are no comments on this title.