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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.
Material type:
TextPublication details: India : PHI Learning, c2002.Description: xv, 323 p. : ill. ; 23 cmISBN: - 8120322401
- 658.8 21 HUF 2002
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Eastern University Library General Stacks | 658.8 HUF 2002 (Browse shelf(Opens below)) | Not For Loan | 10671 | |||
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Eastern University Library General Stacks | 658.8 HUF 2002 (Browse shelf(Opens below)) | Available | Dhanmondi Library | 10670 | ||
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Books
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Eastern University Library General Stacks | 658.8 HUF 2002 (Browse shelf(Opens below)) | Available | 10669 |
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| 658.8 HOG 2010 Global marketing : | 658.8 HUF 2002 Foundations of marketing theory : | 658.8 HUF 2002 Foundations of marketing theory : | 658.8 HUF 2002 Foundations of marketing theory : | 658.8 HUM 2007 Make your business survive and thrive! : | 658.8 HUM 2007 Make your business survive and thrive! : | 658.8 INB 2003 Beyond branding / |
Includes bibliographical references (p. 289-308) and index.
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