Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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Material type: Text

TextLanguage: English Publication details: India : Pearson Education, c2010.Edition: 6th edDescription: xx, 637 p. : ill., map ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library Permanent Campus	658.8 LOS 2010 (Browse shelf(Opens below))	Not For Loan		10270

Includes bibliographical references and indexes.

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