Contemporary Advertising / Coutrtland L. Bovee & William F. Arens

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Material type: Text

TextLanguage: English Publication details: USA : Irwin , c 1992.Edition: 4th edDescription: xxxi,718 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	Non-fiction	659.1 BOC 1992 (Browse shelf(Opens below))	1	Available		17796

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Previous	658.8 STR 1996 Strategic Marketing Management Cases /	658.8 TEP 1982 Principles of management /	658.8 TEP 1982 Principles of management /	659.1 BOC 1992 Contemporary Advertising /	668.15 CHE 1992 Chemistry and Technology of the Cosmetics and Toiletries Industry /	668.15 CHE 1992 Chemistry and Technology of the Cosmetics and Toiletries Industry /	668.15 CHE 1992 Chemistry and Technology of the Cosmetics and Toiletries Industry /	Next

Includes Index

Includes Endnotes, Glossary,

BBA

Kamrujjaman

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