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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
Material type:
TextPublication details: India : Pearson, c2015.Edition: 4th edDescription: xvi, 586p.: ill.; 23cmISBN: - 9789332542204
- 23 658.8 KES 2015
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Eastern University Library General Stacks | 658.8 KES 2015 (Browse shelf(Opens below)) | Not For Loan | 15903 | ||
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Eastern University Library General Stacks | 658.8 KES 2015 (Browse shelf(Opens below)) | Available | 15904 | ||
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Books
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Eastern University Library General Stacks | 658.8 KES 2015 (Browse shelf(Opens below)) | Available | 15905 |
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| 658.8 KES 2008 Strategic brand management : | 658.8 KES 2008 Strategic brand management : | 658.8 KES 2015 Strategic brand management : | 658.8 KES 2015 Strategic brand management : | 658.8 KES 2015 Strategic brand management : | 658.8 KHB 2006 ব্যবস্হাপনায় গবেষণা পদ্ধতি / | 658.8 KIB 2005 Blue ocean strategy : |
Includes bibliographical references and index.
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