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Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach /

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Cengage Learning, c2001.Description: xvii, 218 p. : ill. ; 24 cmISBN:
  • 978813131506547
Subject(s): DDC classification:
  • 658.802 23 SII 2011
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.802 SII 2011 (Browse shelf(Opens below)) Not For Loan 15465
Books Books Eastern University Library General Stacks 658.802 SII 2011 (Browse shelf(Opens below)) Available 15466

Includes index.

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Last Updated on 16 October 2024
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