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Marketing and branding : the Indian scenario / S. Ramesh Kumar.
Material type:
TextLanguage: English Publication details: New Delhi : Dorling Kindersley (India), 2007.Description: xiv, 482 p. : ill. (some col.) ; 25 cmISBN: - 8131700976
- 23 658.8 RAM 2007
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Eastern University Library General Stacks | 658.8 RAM 2007 (Browse shelf(Opens below)) | Not For Loan | 15338 | ||
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Eastern University Library General Stacks | 658.8 RAM 2007 (Browse shelf(Opens below)) | Available | 15339 |
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| 658.8 PRM 2012 Marketing management : | 658.8 PRM 2012 Marketing management : | 658.8 RAM 2007 Marketing and branding : | 658.8 RAM 2007 Marketing and branding : | 658.8 REI 1991 Industrial marketing : | 658.8 REI 1991 Industrial marketing : | 658.8 REI 1991 Industrial marketing : |
Includes bibliographical references (p. [465]-479) and index.
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