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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
Material type:
TextLanguage: English Publication details: Oxford : Oxford University Press, 2012.Description: xi, 357 p. : ill. ; 24 cmISBN: - 9780199655830 (pbk.)
- 0199655839 (pbk.)
- 9780199576746 (hbk.)
- 23 658.8 ZWI 2012
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Eastern University Library General Stacks | 658.8 ZWI 2012 (Browse shelf(Opens below)) | Not For Loan | 15256 | |||
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Eastern University Library General Stacks | 658.8 ZWI 2012 (Browse shelf(Opens below)) | Available | Dhanmondi Library | 15257 |
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| 658.8 ZES 2013 Services marketing : | 658.8 ZIE 2007 Essentials of marketing research / | 658.8 ZWI 2012 Inside marketing : | 658.8 ZWI 2012 Inside marketing : | 658.801 MEV 2006 Value innovation portfolio management : | 658.802 OSM 2012 Marketing semiotics : | 658.802 OSM 2012 Marketing semiotics : |
Originally published: 2011.
Includes bibliographical references and index.
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