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How brands grow : what marketers don't know / by Byron Sharp.
Material type:
TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2010.Description: xvii, 228 p. : ill. ; 23 cmISBN: - 9780195573565 (hbk.)
- 0195573560 (hbk.)
- 658.827 23 SHH 2010
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Eastern University Library General Stacks | 658.827 SHH 2010 (Browse shelf(Opens below)) | Not For Loan | 15266 | ||
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Eastern University Library General Stacks | 658.827 SHH 2010 (Browse shelf(Opens below)) | Available | 15267 |
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| 658.827 LEB 2007 Branded entertainment : | 658.827 POG 2008 Global brand integrity management : | 658.827 SHH 2010 How brands grow : | 658.827 SHH 2010 How brands grow : | 658.83 AAM 2011 Marketing research / | 658.83 BOM 2003 Marketing research: | 658.83 BRM 2010 Marketing research : |
Includes bibliographical references (p. 218-228).
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