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Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele.
Material type:
TextLanguage: English Publication details: New Delhi : SAGE, c2009.Description: viii, 334 p. : ill. ; 25 cmISBN: - 9788132103158
- 23 658.8 EAC 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.8 EAC 2009 (Browse shelf(Opens below)) | Not For Loan | 15141 |
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| 658.8 DAB 2001 Brand warfare : | 658.8 DHM 2009 Marketing practices in developing economy : | 658.8 DUB 1990 Business etiquette and professionalism / | 658.8 EAC 2009 Consumer behaviour : | 658.8 ELS 2007 Strategic brand management / | 658.8 ELS 2007 Strategic brand management / | 658.8 ETM 1997 Marketing / |
Includes index.
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