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The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002.Description: viii, 230 p. : ill. ; 25 cmISBN:
  • 9788131211014
Subject(s): DDC classification:
  • 658.84 23 MCN 2002
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.84 MCN 2002 (Browse shelf(Opens below)) Not For Loan 15106
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658.84 HUC 2002 Cases in electronic commerce / 658.84 LEG 2009 Global marketing management : 658.84 LEG 2009 Global marketing management : 658.84 MCN 2002 The new marketing : 658.84 REB 2001 Building an eBusiness : 658.84 REB 2001 Building an eBusiness : 658.84 SME 1996 Entrepreneur magazine :

Includes bibliographic references and index.

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Last Updated on 16 October 2024
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