24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.
Material type: TextLanguage: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2001.Description: 111 p. ; 21 cmISBN:- 8178290022 (India : pb)
- 0761995250
- 0761995250 (pb)
- Twenty-four brand mantras
- 658.827 23 KAB 2001
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 658.827 KAB 2001 (Browse shelf(Opens below)) | Not For Loan | 15026 | ||
Books | Eastern University Library General Stacks | 658.827 KAB 2001 (Browse shelf(Opens below)) | Available | 15027 |
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658.827 JOW 1998 What's in a brand? : | 658.827 JOW 1998 What's in a brand? : | 658.827 JOW 1998 What's in a brand? : | 658.827 KAB 2001 24 brand mantras : | 658.827 KAB 2001 24 brand mantras : | 658.827 KES 2003 Strategic brand management : | 658.827 KES 2003 Strategic brand management : |
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