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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextLanguage: English Publication details: New Delhi: McGraw-Hill , c2010.Edition: 11th edDescription: xxix, 866 p. : ill. ; 24 cmISBN: - 9780070682160
- 007068216
- 658.8 23 HAC 2010
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Eastern University Library General Stacks | 658.8 HAC 2010 (Browse shelf(Opens below)) | Not For Loan | 14004 |
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| 658.8 GRR 1988 Research for marketing decisions / | 658.8 HAB 2007 বাণিজ্য বিনিয়োগ দুর্ণীতি/ | 658.8 HAB 2011 Branding your business : | 658.8 HAC 2010 Consumer behavior : | 658.8 HAM 2009 Merchandising / | 658.8 HAM 2009 Merchandising / | 658.8 HAM 2009 Merchandising / |
Includes bibliographical references and index.
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