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Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013.Edition: 14th [ed.]Description: xxv, 596, [127] p. : col. ill. ; 29 cmISBN:
  • 9788131767160
  • 0132102927
Subject(s): DDC classification:
  • 658.8 23 KOM 2013
LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 15891
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 15892
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available Dhanmondi Library 15893
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 15717
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Not For Loan 13660
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Checked out to Sanjida Afrin Khaled (171600031) 25/08/2017 13662
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 13663
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 13661
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 13664
Books Books Eastern University Library General Stacks 658.8 KOM 2013 (Browse shelf(Opens below)) Available 01500
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658.8 KOM 2013 Marketing management / 658.8 KOM 2013 Marketing management / 658.8 KOM 2013 Marketing management / 658.8 KOM 2013 Marketing management / 658.8 KOM 2013 Marketing management / 658.8 KOM 2013 Marketing management / 658.8 KOM 2013 Marketing management /

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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Last Updated on 16 October 2024
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