Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.

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TextLanguage: English Publication details: Oxford ; Boston : Butterworth-Heinemann, c2008.Edition: 3nd edDescription: xiv, 376 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.812 GUT 2008 (Browse shelf(Opens below))	Not For Loan		13577

Includes bibliographical references (p. [317]-337) and index.

Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

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