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Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone.
Material type:
TextLanguage: English Publication details: New Delhi : Wiley, c2011.Edition: 10th edDescription: xvi, 751 p. : ill. ; 27 cmISBN: - 9788126531189
- 658.83 21 AAM 2011
- HF5415.2 .A14 2000
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Eastern University Library General Stacks | 658.83 AAM 2011 (Browse shelf(Opens below)) | Not For Loan | 12856 |
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| 658.827 POG 2008 Global brand integrity management : | 658.827 SHH 2010 How brands grow : | 658.827 SHH 2010 How brands grow : | 658.83 AAM 2011 Marketing research / | 658.83 BOM 2003 Marketing research: | 658.83 BRM 2010 Marketing research : | 658.83 BUM 2006 Marketing research / |
Includes bibliographical references and index.
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