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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 24 cmISBN: - 0072536764
- 0071214380
- 659.1 23 BEA 2004
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 02253 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 02254 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | Permanent Campus library | 02255 | ||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | Permanent Campus Library | 04416 | ||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 02257 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 02258 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 02259 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 07167 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 07168 | |||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf(Opens below)) | Available | 04418 |
Includes bibliographical references (p. EN1-EN25) and index.
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