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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 7th edDescription: xxxi, 592 p. ; col. ill. ; 29 cmISBN:
  • 0131465600
Other title:
  • Advertising : principles and practice
Subject(s): DDC classification:
  • 659.1 22 WEA 2006
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 659.1 WEA 2006 (Browse shelf(Opens below)) Not For Loan 14104
Books Books Eastern University Library General Stacks 659.1 WEA 2006 (Browse shelf(Opens below)) Available 07491

Includes bibliographical references (p. 575-580) and index.

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Last Updated on 16 October 2024
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