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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: - 0072314451
- 659.1 23 BEA 2001
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Eastern University Library General Stacks | 659.1 BEA 2001 (Browse shelf(Opens below)) | Not For Loan | 00889 |
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| 658 WEM 2013 Management : | 659.1 ARC 2004 Contemporary advertising / | 659.1 ARC 2004 Contemporary advertising / | 659.1 BEA 2001 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : |
Includes bibliographical references and index.
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