Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
TextLanguage: English Publication details: New Delhi : PHI Learning, c2009.Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 27 cmISBN: - 9788120338333
- 658.8 22 SOC 2009
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| 658.8 SOC 2004 Consumer behavior : | 658.8 SOC 2009 Consumer behavior : | 658.8 SOC 2009 Consumer behavior : | 658.8 SOC 2009 Consumer behavior : | 658.8 SOC 2016 Consumer behavior : | 658.8 SOC 2016 Consumer behavior : | 658.8 SOC 2016 Consumer behavior : |
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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