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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN: - 8129702541
- 658.827 23 KES 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.827 KES 2003 (Browse shelf(Opens below)) | Available | 07171 | ||
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Books
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Eastern University Library General Stacks | 658.827 KES 2003 (Browse shelf(Opens below)) | Not For Loan | 07173 |
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| 658.827 KAB 2001 24 brand mantras : | 658.827 KAB 2001 24 brand mantras : | 658.827 KES 2003 Strategic brand management : | 658.827 KES 2003 Strategic brand management : | 658.827 LEB 2007 Branded entertainment : | 658.827 LEB 2007 Branded entertainment : | 658.827 LEB 2007 Branded entertainment : |
Includes bibliographical references and index.
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