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Consumer behavior and managerial decision making / Frank R. Kardes.
Material type:
TextLanguage: English Publication details: New Delhi : PHI Learning, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 24 cmISBN: - 9788120322219
- 658.8 21 KAC 2002
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Eastern University Library General Stacks | 658.8 KAC 2002 (Browse shelf(Opens below)) | Not For Loan | 10574 | |||
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Eastern University Library General Stacks | 658.8 KAC 2002 (Browse shelf(Opens below)) | Available | Dhanmondi Library | 10576 | ||
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Books
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Eastern University Library General Stacks | 658.8 KAC 2002 (Browse shelf(Opens below)) | Available | 10575 |
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| 658.8 JOP 2000 Behind powerful brands : | 658.8 KAC 2002 Consumer behavior and managerial decision making / | 658.8 KAC 2002 Consumer behavior and managerial decision making / | 658.8 KAC 2002 Consumer behavior and managerial decision making / | 658.8 KAC 2011 Case studies in marketing. | 658.8 KAC 2011 Case studies in marketing. | 658.8 KAC 2011 Case studies in marketing. |
Includes bibliographical references (p. 417-439) and indexes.
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