Exploring marketing research / William G. Zikmund.
Material type:
TextLanguage: English Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 23 cmISBN: - 0324181485
- 658.83 23 ZIE 2003
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| 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.8342 ASC 1998 Consumer behavior and marketing action / | 658.8342 IMM 2007 Motivational marketing : | 658.8342 IMM 2007 Motivational marketing : |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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