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Consumer behavior and marketing action / Henry Assael.
Material type:
TextLanguage: English Publication details: New Delhi : Cengage Learning, c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN: - 0538867701
- 9788131500361
- 8131500365
- Consumer behavior
- 658.8342 23 ASC 1998
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Eastern University Library General Stacks | 658.8342 ASC 1998 (Browse shelf(Opens below)) | Not For Loan | 10200 |
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| 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.8342 ASC 1998 Consumer behavior and marketing action / | 658.8342 IMM 2007 Motivational marketing : | 658.8342 IMM 2007 Motivational marketing : | 658.8343 KAN 2009 The new strategic brand management : |
Includes bibliographical references and index.
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