Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.].
Material type:
TextLanguage: English Publication details: Ft. Lauderdale, FL : J. Ross Pub., c2006.Description: xxi, 273 p. : ill. ; 24 cmISBN: - 19788131508923
- 8131508927
- 658.801 23 MEV 2006
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Eastern University Library General Stacks | 658.801 MEV 2006 (Browse shelf(Opens below)) | Not For Loan | 10186 |
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| 658.8 ZIE 2007 Essentials of marketing research / | 658.8 ZWI 2012 Inside marketing : | 658.8 ZWI 2012 Inside marketing : | 658.801 MEV 2006 Value innovation portfolio management : | 658.802 OSM 2012 Marketing semiotics : | 658.802 OSM 2012 Marketing semiotics : | 658.802 SII 2011 Integrated marketing communications : |
Includes bibliographical references and index.
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
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