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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xx, 668 p. : ill. ; 21 cmISBN: - 0072471425
- 658.8 21 ZES 2003
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Available | Permanent Campus library | 06844 | ||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Available | 06826 | |||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Not For Loan | 04410 | |||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Available | 04411 | |||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Available | 04412 | |||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Available | 04413 | |||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf(Opens below)) | Available | 04414 |
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| 658.8 ZES 2003 Services marketing : | 658.8 ZES 2003 Services marketing : | 658.8 ZES 2003 Services marketing : | 658.8 ZES 2003 Services marketing : | 658.8 ZES 2003 Services marketing : | 658.8 ZES 2011 Services marketing : | 658.8 ZES 2011 Services marketing : |
Includes bibliographical references and index.
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