Amazon cover image
Image from Amazon.com
Image from Google Jackets

Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw-Hill, c2010.Description: iv, 217 p. ; 22 cmISBN:
  • 9780071635592
  • 0071635599
  • 9780070700482
  • 0070700486
Subject(s): DDC classification:
  • 658.8  22 TRR 2010
Summary: Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Eastern University Library General Stacks 658.8 TRR 2010 (Browse shelf(Opens below)) Available 11644
Books Books Eastern University Library General Stacks 658.8 TRR 2010 (Browse shelf(Opens below)) Available 11645
Books Books Eastern University Library General Stacks 658.8 TRR 2010 (Browse shelf(Opens below)) Available 11493
Browsing Eastern University Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 THM 2004 The manager : 658.8 TOR 2003 Retail / 658.8 TRR 2010 Repositioning : 658.8 TRR 2010 Repositioning : 658.8 TRR 2010 Repositioning : 658.8 TRS 2008 In search of the obvious : 658.8 TRS 2008 In search of the obvious :

Includes index.

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.

There are no comments on this title.

to post a comment.
Last Updated on 16 October 2024
Copyright © Eastern University Library 2024